One of the
best ways to get PPC traffic for your affiliate offers aside Google AdWords is
through Bing advertising. With Bing Ads
you are not restricted on affiliate offers as long as you’re not being spammy
and not promoting links that are dangerous.
If you want
to know how to use Bing PPC to minimize cost while maximizing sales on your
offer, then this article is for you for you will be learning the following:
- ·
How
to get super high CTR and super low CPC on every campaign
- ·
How
to research for keywords
- ·
How
to redirect traffic to my affiliate offers
- ·
How
to use multi-platform retargeting to take everything to the next level
Getting Low CPC and High CTRs on your
Bing Ads.
The simple
secret is to put each keyword in a single ad group, this way you can create ads
for that specific keyword.
If for
example one of my keywords is “Bing Ads tutorial 2019”, what I do is to create
a separate ad group for it and then create a couple of ads containing that same
keyword. In so doing, ads that don’t
match will not show and this is a common issue with ad groups with too many
keywords.
Targeting a
single keyword with ad copies that contain your actual keyword, your CTR will
increase and this will lead to a cheaper cost per click.
I already
have campaigns running! What do I do? If this is you, then relax as there’s
still time to remedy the situation.
In this
situation, you just have to find the keywords and ads that are converting the
best and delete the rest. Start up a new ad group for the keywords that weren’t
getting results and apply this strategy until you start getting good CTR.
Ever heard
of Bing Bang Profits?
Well this is
one tool that helps with keyword research as it finds exact keywords your
competitors are bidding on for campaigns you have. With Bing Bang Profits, you get to know the searches carried out on Bing
alongside keywords, number of clicks these keywords get, the CTR (Click through
rate) which would give you an insight on profitable keywords, bids and CPC that
you may have to pay for each keyword.
How to conduct Bing keyword research
To go about this, most persons use the Bing
Keyword Planner to do their research which is good but a better source that
exists for keyword research and it will give you better keywords.
If you have
a keyword with 50 keywords that you know would give you more sales and another
one with 1000 searches, which would you target? I’m sure what you’d go with the
former. In essence, all I’m saying is you should be looking for keywords that
will get you sales, not traffic.
The best way
to go about it is to use Bing Search itself. By so doing, the CPC is kept low
by targeting long tail keywords and by avoiding generic keywords in your
campaigns.
This is the
one of the most important steps of your campaign because the sales and leads
you get are much more important than a good CTR. So the good question you are
asking now is how do I go about it?
Ensure your
landing page matches with your ad copy and your sales are guaranteed and of
course, we’re assuming you have a good presell page. Why so? This is because
what happens between the ad and the landing page is important. If your ad copy
doesn’t match the page you’re advertising, you’ll have problems down the road.
Multi-platform retargeting
Retargeting-this
is the last but not the least step in any CPC advertising campaign. It’s
boring, yeah but what about multi-platform retargeting?
This means
that if someone visits your page from Bing Advertising, they will see your ads
on Google, YouTube, or even Facebook. Is that so? Yes of course.
The idea is
simple, all you have to do is to install every platform’s retargeting script and
create the same campaign on other platforms (using the same ad copy for better
results) and show them your ads until they are clicked.
There’s so
much that is hidden in Bing Ads. All that is needed is for you to be ready to
learn as there are many things to know about affiliate marketing and how to
increase sales on your offer.